Essentials of media planning: a marketing viewpoint, 3E
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the the role of media planning in marketi…
- Edition
- -
- ISBN/ISSN
- 0-8442-3523-7
- Collation
- xiii,153p.; 26 cm.
- Series Title
- -
- Call Number
- 659.111 BAR e
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