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Consumer behavior, 10E
SCHIFFMAN, Leon G.

Now in its tenth edition, Consumer Behavior captures the impact of ne media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement…

Edition
-
ISBN/ISSN
978-0-13700670-0
Collation
592p.; 28 cm.
Series Title
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Call Number
658.834 SCH c
availability1
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Zechariah Handiman Library/NPP 3603282B2000002
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Perpustakaan Zechariah Handiman didirikan tahun 2006 dan telah resmi terakreditasi A oleh Perpustakaan Nasional Republik Indonesia.


Dengan koleksi yang mencakup 30.000 judul buku tercetak, 13.000 judul buku elektronik, jurnal akademik dan bahan referensi lainnya, perpustakaan ini menyediakan akses yang luas terhadap literatur teologi, studi Biblika, sejarah gereja, dan teologi praktis.

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