Consumer behavior, 10E
Now in its tenth edition, Consumer Behavior captures the impact of ne media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement…
- Edition
- -
- ISBN/ISSN
- 978-0-13700670-0
- Collation
- 592p.; 28 cm.
- Series Title
- -
- Call Number
- 658.834 SCH c
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Found 1 from your keywords: Author : "SCHIFFMAN, Leon G."
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