Integrated marketing communications : pulling it together..
Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book …
- Edition
- -
- ISBN/ISSN
- 0-8442-3363-3
- Collation
- vii,218p.; 24 cm.
- Series Title
- -
- Call Number
- 658.802 SCH i
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Found 1 from your keywords: Author : "SCHULTZ, Don E."
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