Differentiate or die: survival in our era...
In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of…
- Edition
- -
- ISBN/ISSN
- 0-471-35764-2
- Collation
- x,230p.; 23 cm.
- Series Title
- -
- Call Number
- 658.8 TRO d
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