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Mind your x's and y's: satisfying the 10 craving of a new..

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Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.

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Availability

170300434

658.83 JOH m

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.83 JOH m

Publisher

New York : Free Press., 2006

Collation

275p.; 23 cm.

Language

English

ISBN/ISSN

978-0-7432-7750-1

Classification

658.83

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

CONSUMER SATISFACTION

Specific Detail Info

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Statement of Responsibility

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