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Just do it: the Nike spirit in the corporate world

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The most powerful force in sports is not a football or baseball team. It is a shoe company. Nike is radically changing the way sports, business and popular culture interact. The author is a genius for getting inside places other journalists can't and for writing nonfiction with the sweep and drama of a great novel. Not everyone can be a Nike guy. It requires a certain attitude. Nike is the company of the future because it understands the power of imagery and knows how to market those images all over the world..

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Availability

151105506

338.768 KAT j

Moriah Foundation

Available

Detail Information

Series Title

-

Call Number

338.768 KAT j

Publisher

New York : Random House., 1994

Collation

ix,336p,; 24 cm.

Language

English

ISBN/ISSN

0-679-43275-2

Classification

338.768

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

SPORTING GOODS INDUSTRY

Specific Detail Info

c

Statement of Responsibility

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Other version/related

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