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The invisible grail: how brands can use words to engage...

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All brands want to be loved. Creating that positive emotional connection between product and audience is brand management's holy grail. This book argues that the secret to unearthing this ultimate prize already exist within most businesses.
This book is an immensely stimulating book for anyone close to brands. It will take you on a captivating journey of discovery with a valuable treasure awaiting at the end.

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Availability

181103194

658.827 SIM i

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.827 SIM i

Publisher

Singapore : Marshall Cavendish., 2006

Collation

xiv,223p.; 22 cm.

Language

English

ISBN/ISSN

981-261-832-5

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BRAND LOYALTY

Specific Detail Info

v

Statement of Responsibility

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Other version/related

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