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Buyology: truth and lies about why we buy

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuro marketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

Availability
181103226658.834 LIN bZ. HANDIMANAvailable
Detail Information
Series Title
-
Call Number
658.834 LIN b
Publisher
New York : Doubleday.,
Collation
xi,240p.; 22 cm.
Language
English
ISBN/ISSN
978-0-385-52388-2
Classification
658.834
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
SHOPPING - CONSUMER BEHAVIOR
Specific Detail Info
v
Statement of Responsibility
Other version/related

No other version available

File Attachment
  • Onesimus as intellectual actor PDF
    New Testament scholars usually interpret the relationship between Philemon and Onesimus as the relationship between master and slave. But through interpretation in postcolonial perspective, it is known that the relationship between them is the relationship between master and slave, as well as the relationship between the brothers. Efforts undertaken by the runaway Onesimus was his attempts to escape the shackles of slavery. Onesimus realized that Paul was a very respected by Philemon, his master at the same time. Paul was willing to help since the petition Onesimus. For that Onesimus is the actual actors in the writing and sending this letter to Philemon. Of course the story in this letter to see a happy ending, Philemon accept Onesimus back as a brother, and no longer as a slave.
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