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Franchising & licensing: two powerful ways to grow...

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The definitive resource for corporations in myriad industries—now completely revised and updated. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property.

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Availability

181203272

658.87 SHE f

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.87 SHE f

Publisher

New York : Amacom., 2003

Collation

xi,436p.; 26 cm.

Language

English

ISBN/ISSN

0-8144-7222-2

Classification

658.87

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

RETAIL MANAGEMENT

Specific Detail Info

v

Statement of Responsibility

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Other version/related

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