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Competitive strategy: techniques for analyzing industries..

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Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive..

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Availability

181203288

658.401 POR c

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

658.401 POR c

Publisher

New York : Free Press., 2004

Collation

xxviii,396p.; 24 cm.

Language

English

ISBN/ISSN

0-7432-6088-0

Classification

658.401

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

STRATEGIC PLANNING

Specific Detail Info

G

Statement of Responsibility

-

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