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Category killers: the retail revolution..

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In the Introduction, Robert Spector characterizes category killers as "the most disruptive concept in retailing" because "their goal is to dominate the category [e.g. toys, office supplies, home improvement] and kill the competition - whether it be mom-and-pop stores, smaller regional chains, or general merchandise stores that cannot compete on price and/or location." Spector notes that category killers "have helped to expand and upscale the 'mass market' by aggressively driving down the prices of goods and services..

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Availability

181203291

658.87 SPE c

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

658.87 SPE c

Publisher

Boston : Harvard Business School., 2005

Collation

xviii,219p.; 24 cm.

Language

English

ISBN/ISSN

1-57851-960-8

Classification

658.87

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

RETAIL MANAGEMENT

Specific Detail Info

G

Statement of Responsibility

-

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