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Saatchi & Saatchi: the inside story

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Follows the rise and fall of Iraqi-born Jewish brothers from London, Charles and Maurice Saatchi, who created some of the most memorable ad campaigns of the 1970s and 1980s, and then in 1994 were ousted from their firm by an American shareholder revolt.
A revealing book on the advertising industry, this fast-paced, behind-the-scenes account of the rapid ascent and sudden downfall of the Saatchi & Saatchi agency benefits from numerous interviews with former employees and with the Saatchi brothers. Iraqi Jewish sons of a prosperous Baghdad textile merchant who moved his family to England in 1946, Charles and Maurice Saatchi founded the agency in London in 1970, shaking up the traditional British ad world with their witty, formula-smashing campaigns. Clients included British Airways and the Conservative Party (they helped propel Margaret Thatcher to power).hrough relentless acquisitions, including mergers with long-established New York City shops, Maurice succeeded in his ambition to create the world's largest advertising agency, but by 1990 the overextended firm was nearly bankrupt. Fendley, media correspondent for London's Evening Standard, blames their downfall on Maurice's indifference to costs and a rampant expansion that alienated clients...

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Availability

181203280

659.106 FEN s

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

659.106 FEN s

Publisher

New York : Arcade Publ., 1996

Collation

220p.; 25 cm.

Language

English

ISBN/ISSN

1-55970-363-6

Classification

659.106

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING AGENCIES

Specific Detail Info

v

Statement of Responsibility

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