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Marketing strategy and competitie positioning, 4E

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This book is about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. The book includes new developments in strategic thinking that have emerged in recent years. In particular, our approach emphasises the very different role that organisations are defining for marketing as a strategic force rather than just as an operational department.

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Availability

191101312

658.802 HOO m

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.802 HOO m

Publisher

New Jersey : Prentice Hall., 2008

Collation

614p.; 24 cm.

Language

English

ISBN/ISSN

978-0-273-70697-7

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING - MANAGEMENT

Specific Detail Info

n

Statement of Responsibility

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Other version/related

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