APA Style

BARBAN, Arnold M.. (1993). Essentials of media planning: a marketing viewpoint, 3E . Illinois: NTC Publ..

Chicago Style

BARBAN, Arnold M.. Essentials of media planning: a marketing viewpoint, 3E. Illinois: NTC Publ., 1993. Text.

MLA Style

BARBAN, Arnold M.. Essentials of media planning: a marketing viewpoint, 3E. Illinois: NTC Publ., 1993. Text.

Turabian Style

BARBAN, Arnold M.. Essentials of media planning: a marketing viewpoint, 3E. Illinois: NTC Publ., 1993. Print.