Text

Permission marketing

---

Whether it is the TV ad that breaks into our favourite programme, or the telemarketing phone call that disrupts the family dinner, traditional adversiting is based on the hope snatching our attention away from whatever we are doing. Seth Godin calls this..,

---

Availability

200600429

658.8 GOD p

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

658.8 GOD p

Publisher

Sydney : Free Press., 1999

Collation

255p.; 22 cm.

Language

English

ISBN/ISSN

0-7432-2142-7

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING

Specific Detail Info

N

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment