Text

Sales promotion: how to create, implement and integrate.., 3E

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This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner."" --Edwin Mutton, Director General, Institute of Sales Promotion

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Availability

200600471

659.104 CUM s

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

659.104 CUM s

Publisher

London : Kogan Page., 2002

Collation

xvi,256p.; 23 cm.

Language

English

ISBN/ISSN

0-7494-33864-9

Classification

659.104

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

SALES PROMOTION

Specific Detail Info

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Statement of Responsibility

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Other version/related

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