APA Style

DONATON, Scott. (2004). Why the entertaiment & advertising industries must.. . New York: McGraw-Hill.

Chicago Style

DONATON, Scott. Why the entertaiment & advertising industries must... New York: McGraw-Hill, 2004. Text.

MLA Style

DONATON, Scott. Why the entertaiment & advertising industries must... New York: McGraw-Hill, 2004. Text.

Turabian Style

DONATON, Scott. Why the entertaiment & advertising industries must... New York: McGraw-Hill, 2004. Print.