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Clueless in marketing communications

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Clueless in Marketing Communications is the second book published in the Clueless series. The authors retain the same funky style of writing (the trademark of this series) and pedagogical format as that of Clueless in Advertising.

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Availability

210300384

658.9 LWI c

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.8 LWI c

Publisher

Singapore : Pearson Education., 2003

Collation

151p.; 20 cm.

Language

English

ISBN/ISSN

0-13-102841-3

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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