John study for the ministry at Talbot Theological Seminary where he graduated with high honors. He served as student Body President and has taught as an adjunct professor on the faculty. Following …
Tom Peters is a recognized guru on business excellence and management and the ability to love change, accept human resources as a major asset, stress quality and the use of building blocks as a str…
This work elaborates on strategies used by retailers to outperform their competition. This work offers methods for customer segmentation based on needs, development of a competitive advantage in va…
Businessman and professional speaker James B. Miller runs a contest designed to identify the best and worst supervisors in the world. In Best Boss Worst Boss he divides the most illuminating entrie…
Trust the book that has already helped hundreds of thousands of students like you understand the importance of managerial finance theory and the practical impact these principles have on business t…
Acclaim for the Denny's Story "Every organization can benefit from the insights and experiences reflected in this thought-provoking book. By honestly confronting the issue of racism in the context …
By promising same-day delivery and delighting customers, "thinking big" Mack turned an ordinary business into an all-American success story. At the same time, he earned a reputation as a consummate…
Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book …
1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic en…
Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must hear." These are the 10 seminal articles by m…