And now a few words from me: advertising's leading critic lays..
As the advertising industry's Dave Barry, Garfield has written the influential ad criticism column "AdReview" for Ad Age for 17 years and is cohost of NPR's On the Media. His first book, aimed at a…
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- ISBN/ISSN
- 0-07-144122-0
- Collation
- xix,204p.; 23 cm.
- Series Title
- -
- Call Number
- 659 GAR a
Why the entertaiment & advertising industries must..
Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome d…
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- ISBN/ISSN
- 0-07-143684-7
- Collation
- 202p.; 22 cm
- Series Title
- -
- Call Number
- 659.14 DON w
Confessions of an advertising man
The books is the distillation of all the successful Ogily concepts, tractics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of busines…
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- ISBN/ISSN
- 1904915019
- Collation
- 207p.; 20 cm.
- Series Title
- -
- Call Number
- 659 OGI c
Now my advertising works: an advertiser's guide to what..
For the first time, see Asian advertising strategies through the eyes of Asia's top brand marketers - BMW, Heineken, Hewlett-Packard, IKEA, Mercedes-Benz China, Motorola, Pan Pacific Hotels, Pruden…
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- ISBN/ISSN
- 981-244-616-8
- Collation
- 205p.; 23 cm.
- Series Title
- -
- Call Number
- 659 AIT n
twenty ADS that shook the world: the century's most groundbreaking..
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation o…
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- ISBN/ISSN
- 0-609-80723-4
- Collation
- 229p.; 24 cm.
- Series Title
- -
- Call Number
- 659 TWI t
The future of advertising: new media, new clients, new consumer..
Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that w…
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- ISBN/ISSN
- 0-07-140315-9
- Collation
- xi,260p.; 22 cm.
- Series Title
- -
- Call Number
- 659 CAP f
Essentials of media planning: a marketing viewpoint, 3E
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the the role of media planning in marketi…
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- ISBN/ISSN
- 0-8442-3523-7
- Collation
- xiii,153p.; 26 cm.
- Series Title
- -
- Call Number
- 659.111 BAR e
Truth, lies and advertising: the art of account planning
The message of this book is that well–thought–out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front …
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- ISBN/ISSN
- 0-471-18962-6
- Collation
- xix,298p.; 24 cm.
- Series Title
- -
- Call Number
- 659.111 STE t
Saatchi & Saatchi: the inside story
Follows the rise and fall of Iraqi-born Jewish brothers from London, Charles and Maurice Saatchi, who created some of the most memorable ad campaigns of the 1970s and 1980s, and then in 1994 were o…
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- ISBN/ISSN
- 1-55970-363-6
- Collation
- 220p.; 25 cm.
- Series Title
- -
- Call Number
- 659.106 FEN s
Psikologi media entertainment: membedah keampuhan periklanan...
Buku ini merepresentasikan pemeriksaan multidisipliner atas sebuah proses yang telah tua ( persuasi) yang mengambil wujud relatif baru ( misalnya: penempatan produk, film untuk memperkuat merek dan…
- Edition
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- ISBN/ISSN
- 978-602-8252-41-6
- Collation
- xvi,480p.; 23 cm.
- Series Title
- -
- Call Number
- 659 SHR p
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