Buku ini mengenai kepuasan pelanggan. Satu topik yang sangat relevan bagi setiap pelaku bisnis. Hanya perusahaan yang tidak peduli dengan pelanggan, tidak peduli dengan pertumbuhan perusahaan dan y…
"Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their standards of service are what we all…
This book focuses on the customer service principles espoused by the Nordstrom department store chain, a legend in retailing and customer service. It shows how the Nordstrom customer service cultur…
A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they a…
Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and …