Integrated marketing communications : pulling it together..
Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book …
- Edition
- -
- ISBN/ISSN
- 0-8442-3363-3
- Collation
- vii,218p.; 24 cm.
- Series Title
- -
- Call Number
- 658.802 SCH i
Marketing strategy and competitie positioning, 4E
This book is about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets …
- Edition
- -
- ISBN/ISSN
- 978-0-273-70697-7
- Collation
- 614p.; 24 cm.
- Series Title
- -
- Call Number
- 658.802 HOO m
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