Marketing straight to the heart: from product to positioning...
All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty. In this intriguing book,…
- Edition
- -
- ISBN/ISSN
- 0-8144-0355-7
- Collation
- xi,210p.; 24 cm.
- Series Title
- -
- Call Number
- 658.8 FEI m
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Found 1 from your keywords: Author : FEIG, Barry
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