Mass affluence: 7 new rules of marketing to today's consumer
Mass Affluence outlines seven new rules for capturing this largely ignored market and reveals how innovative companies are already employing them to launch billion-dollar industries in categories f…
- Edition
- -
- ISBN/ISSN
- 0-8010-6490-2
- Collation
- xvii,269p.; 24 cm.
- Series Title
- -
- Call Number
- 658.8 NUN m
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Found 1 from your keywords: Author : NUNES, Paul
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