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Consumer behavior, 10E

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Now in its tenth edition, Consumer Behavior captures the impact of ne media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with ..,

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Availability

191101315

658.834 SCH c

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

658.834 SCH c

Publisher

New Jersey : Pearson Education., 2010

Collation

592p.; 28 cm.

Language

English

ISBN/ISSN

978-0-13700670-0

Classification

658.834

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

CONSUMER BEHAVIOR

Specific Detail Info

n

Statement of Responsibility

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Other version/related

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